Tackling the psychology part of an user .
Do you agree on we buy things because of our emotions instead of rational thinking ?
When you are happy you buy stuff , when you are sad , you buy more things to make yourself happy .
When pass your final exam , you buy yourself a nice dress , but actually you already have tonnes of unwearied new dresses inside your wardrobe .
So human being buy THINGS according to their emotion , rather than rational thinking .
If you are able to write a post buying focusing on the “emotion” parts , i guarantee it will gain more engagement and hopefully more sales to your online dropship business .
A very important things you need to know about emotional buying is that our emotion doesn’t care about features, that part of us wants benefits.
“our emotion doesn’t care about features, that part of us wants benefits. “
No one wants to become rich just to have the money. They want the benefit the money can bring to them .Such as freedom , travelling etc .
Likewise, people will not buy a product for its features. People buy it to solve a problem to make their life better .
If you are serious on promoting your online dropship business , you NEED to nail on the marketing psychology .
Do not worry , i will share an good example that you can copy and paste into promoting your online dropship business .
Here’s a great example:
1) Emotional :
Write down the benefit of USP(unique selling point ) of your products/services .
2) Rational :
A good way of thinking what to write on this session is that , act like a customer. Example , you are an online dropship korean facial mask seller , pretend that you are a customer that is looking for korean facial mask .What are the things that you will be looking for before trying a new brands ? Maybe a 100% satisfaction money back guarantee ? or a buy 1 free 1 package ?
3) Social proof:
Social proof works similar with review . The more people join , means the better your products/services are . So include this numbers inside your post to increase the confidence of consumers towards your products .
What if you do not have any fans/people buying from you yet ? No problems , you can skip this part first ,DO NOT FAKE IT !
Hope you enjoy this post , feel free to comment below , what tactics you are using when writing your ads post . C YA